Start here: a 2-minute video
Many founders & CEOs have a great book inside them, but feel like it's impossible to dedicate the time to write and publish a great one — even a "bible" for their niche! — that drives their business.
I wrote and published two books (and am writing two more now…) that sold hundreds of thousands of copies, while growing a family from 0 to 10 kids, and running a business of dozens of employees.
So I know something about how to create books that inspire readers in the midst of a heavy load.
There is an audience (your customers and prospects) that would love and value your book, no matter how many other books are out there.
Notice how every year, new cookbooks are released? There will never be enough cookbooks, because there are always changes in cooking and food, new niches, new insights and new personalities. The demand for cookbooks will only grow.
The same is for business & revenue books — the best ones are yet to be written, and the future needs more of them.
AI and tech are creating ever-more complexity, and thus ever-more niches and problems. So: there is an ever-growing need for more targeted, insightful, personable books — like the one you've thought about doing.
There are pivotal moments when a book goes from an idea or lifeless to… "alive", changing it from a flat book few people will read or recommend, to one that inspires readers to buy and share.
When a book comes alive, it can be in a series of moments — like when it changes from "will this happen?" to "when will it happen?"
Like when you get a first reader who loves it.
Or when you nail a great title!
I help a handful of authors craft and write a kickass book, without letting time and busyness get in the way. Your book can turn from ideas to an artefact that engages readers and inspires them to share the ideas with others.
If you're not getting word-of-mouth for your book, marketing it will be like pushing a boulder uphill — every day.
Our authors are all from related business and revenue areas, making it faster and easier to get and test ideas around your book, whether around a title, contents, or marketing approaches.
The right book will set you on a path to making millions for your business.
Which doesn't come from selling millions or even hundreds of thousands of books — but getting a few hundred, thousands or tens of thousands in the hands of the right people.
Write a book that will drive revenue and speaking opportunities (including paid ones!) for you for years…
- Define a path to creating millions or deca-millions revenue with a business book
- Nail an exciting title & compelling premise
- Craft a Table Of Contents that engages readers and keeps them going
- Relevant beta readers and feedback, which are surprisingly hard to get
- Get from 1) Notes to 2) a "Shitty First Draft" to 3) "Ready To Share Publicly" to 4) Published
- Get help digging out your Personal Stories and writing compelling Case Studies
- Introductions from Aaron and fellow authors in the group to potential clients, sponsors, interviews and speaking opportunities
- Create killer content for your marketing engine & close new clients during this process
- Roadmap to self-publication (usually the best place to begin)
Who's in the group
- No more than 10 founder/CEOs who want to write a business book to drive their business, while creating an asset that will open up all kinds of new opportunities for the business and themselves
- They will be working on a book related to revenue or growth, such as sales, revenue, go-to-market, ops, hiring etc. So the possibility of getting meaningful book feedback and relevant partnerships quickly will be high.
- Aaron, of course 🙂
- Occasional guests like prior authors and experts on writing, publishing and marketing
We'll work together for a year, remotely.
Want to talk it through?
Grab a time that suits you. It's a conversation, not a pitch: we'll see if there's a fit.
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